28.04.20

Behaviour Interactive™ announces Dead by Daylight™ Mobile has surpassed 1 million downloads only 48 hours after launch  

Newest Launch from Canada’s Leading Independent Game Developer Off to Strong Start 

Montréal, Canada – April 28, 2020 – Behaviour Interactive, the largest independent video game development studio in Canada, announces that more than one million players have downloaded the mobile version of its hit horror video game Dead by Daylight. In less than 48 hours, players from all over the world have visited the App Store and Google Play to get their hands on the latest installment of the asymmetrical 4v1 video game, which boasts more than 20 million players globally across all platforms.  

This benchmark represents the second major achievement of the Montreal-based studio in less than a month. The 600-employee studio also launched Game of Thrones Beyond the Wall on mobile, which exceeded one million downloads since its release on iOS on March 26 and Android on April 3. 

Founded in 1992, the studio is a pioneer of the Montreal video game scene, largely recognised as the international hub for video game and artificial intelligence know-how. Behaviour Interactive is the largest independent studio in Canada and one of the largest in the world. It has recently been named one of Canada’s Best Managed Companies by Deloitte and its president and executive producer Rémi Racine has been presented with the “Grand Bâtisseur” award at MEGA+MIGS 2019. 

“I am incredibly proud of our teams,” notes Rémi Racine, President and Executive Producer of Behaviour Interactive. “This success is a group effort. We have known many achievements in our 28 years in business and we will continue to innovate and evolve our beloved games. ” 

About Dead by Daylight  
Dead by Daylight is an asymmetrical multiplayer horror game in which one crazed killer hunts four through a terrifying nightmare. Players take on the role of both killer and survivors in a deadly game of cat and mouse. It’s a mature gamer take on the thrills of hide and seek. Dead by Daylight is available on PC and consoles. For more information, visit deadbydaylight.com 

About Behaviour™ Interactive  
Behaviour Interactive, Canada’s largest independent game developer and publisher, was founded in 1992. The company boasts over 600 employees in its Montreal studio and more than 200 million downloads. With its award-winning original IP Dead by Daylight™ and the strategy RPG Game of Thrones Beyond the Wall™, Behaviour continues to grow as a leading global developer. Behaviour counts amongst its partners some of the world’s most renowned brands including Activision, Microsoft, Nintendo, Sony, Ubisoft and many more. For more information visit: bhvr.com. 

Media Contact

Marie-Claude Bernard,
Senior Manager, PR and Events
mcbernard@bhvr.com

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