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Game since 1992

30

years of expertise

Our Story

Founded in 1992, Behaviour Interactive is Canada’s largest independent game developer and publisher. We proudly boast more than 1,300 employees at our studios in Montreal, Toronto, Seattle, the United Kingdom and the Netherlands. In 2022, our most successful IP, the award-winning Dead by Daylight, surpassed 60 million players on all platforms.

Our successful development history includes multiple partnerships alongside the entertainment industries’ finest brand owners and creators.

1300+

employees

Our Difference

We’ve built our reputation on rigorously developing games that let players share unique moments together and transforming the world’s most renowned intellectual properties into interactive experiences designed to engage audiences across every platform.

Our Values

HUMAN IN OUR APPROACH YET DRIVEN IN BUSINESS

At Behaviour, we work hard and play hard. We promote work-life balance, avoid crunch at all costs, and let you work from home, our state-of-the-art offices or wherever you feel inspired. In return, our employees bring their passion to work and help us develop the best projects, on time and on budget.

CREATIVE IN OUR IDEAS YET DISCIPLINED IN OUR EXECUTION

Innovation is our business. We strongly believe in trying new tech, methods, and ideas. It’s the result that counts, not how we get there.

INDIVIDUALLY COLLABORATIVE, COLLECTIVELY COMPETITIVE

Our team proves every day that it’s possible to be incredibly talented without the over-sized egos. Our employees’ agenda is to grow and, in turn, this allows Behaviour to become invincible.

PASSIONATE IN OUR BELIEFS YET BALANCED IN OUR ACTIONS

We’re passionate about what we do and always seek new opportunities. We are also flexible and proactive in business.

PUSHING OUR LIMITS AND LEARNING FROM OUR MISTAKES

We’re not afraid to take chances, to try new platforms or audiences and learn as we do. Everyone makes mistakes; it’s what you do with the knowledge that counts.

Awards & Distinctions

Clients and
Partners

We count among our partners some of the world’s most recognized brands.

Work with us

Our Edge

DESIGN-FOCUSED

Our seasoned teams have proven expertise in all aspects of design required by today’s evolving market, including traditional gameplay, systems design, game economics, user experience, social mechanics, and data-driven live operations.

Our games are prototyped and fully playable before they reach the pre-production phase … Creating hundreds of experiences across all genres and platforms has enabled us to mold our design teams into effective and efficient creative powerhouses.

TECHNICALLY ADEPT

Our engineers are skilled technical veterans who have worked with every technology available, including our partners’ proprietary tools and engines. We are experts in Unity and Unreal, having developed, ported, and remastered numerous titles on these engines.

We have also created our proprietary backend technology, which is currently live on multiple games and many platforms, supporting millions of players worldwide.

DATA-DRIVEN

Behaviour has outpaced the competition and created its internal Live Operations group consisting of product managers, data analysts, customer support specialists, and community managers.

Our teams utilise a wide range of technologies; always learning and adapting processes to be as efficient and data-driven as possible. These Live Operations teams are integrated early in production to drive the business strategy from soft launch onward, focusing on emergent trends and marketplace success through Key Performance Indicator optimization.

Management

Team

Rémi Racine

CEO & Executive Producer

Rémi Racine is the President, Executive Producer and co-Founder of Behaviour Interactive. Since its launch in 1992, Behaviour has grown into one the leading independent video game developers in the world with more than 1,200 employees at its Montreal studio and more than 250 titles under its belt, including the best-selling original game Dead by Daylight. Behaviour is recognized as one of Canada’s Best Managed Companies by Deloitte, which also named the company among Canada’s Enterprise Fast 15 in 2021. Gamesindustry.biz named Behaviour one of Canada’s Best Places to Work in 2022 and the studio was ranked 13th among Canada’s 50 Best Workplaces for its size by the Great Place to Work Institute.

Rémi was inducted into the Canadian Game Development’s Hall of Fame as one of the pioneers of the industry. He is a member of the Academy of Interactive Arts and Sciences and the International Game Developers Association. He chaired the boards for the Board of Trade of Metropolitan Montréal in 2008-2009, CBC/Radio-Canada from 2012 to 2018 and Stationnement de Montréal / l’Agence de mobilité durable from 2010 to 2020.

Rémi has a bachelor’s degree in Finance from the Université de Québec à Montréal.

Wayne Meazza

EVP Studios & Business Development

Wayne Meazza heads Behaviour Studios, where his strategic thinking spearheads a visionary group - talented in every discipline - that delivers industry-changing titles in all genres and platforms.

An industry veteran, he has been passionately leading award-winning teams for more than 30 years. Amongst his many achievements, he was named one of the youngest CEOs in the UK at the age of 28, overseeing projects on PC, console, and mobile.

In his career, Wayne has brokered deals combining a total of hundreds of millions of dollars. With his breadth of gaming knowledge, he possesses a deep understanding of the constant shifts and trends in the industry, inspiring creativity every step of the way.

Marie-Eve Boisvert

VP Communications

A communication professional with two decades of experience in the entertainment industry, Marie-Eve Boisvert joined Behaviour in 2018. She has spearheaded the overhaul of the company’s internal and external communication initiatives including sponsorship, public relations, industry relations, and community outreach programs.

Prior to joining the Behaviour team, Marie-Eve co-founded Credo Impact and La Gare, a coworking space. From 2012 to 2014, she held the position of Vice-President Communications and Public Relations for the renowned C2 business conference. She also made her mark in her thirteen years at l’Équipe Spectra, from 1999 to 2012. There, she played a key role in building and enhancing the global reputation of major events such as the Montreal International Jazz Festival, FrancoFolies de Montréal, and Montreal HighLights Festival.

Marie-Eve holds a Specialized Graduate Diploma (DESS) in Marketing and Communications from HEC Montreal and BA in Communication Studies from Laval University.

Stephen Mulrooney

EVP Digital & CTO

Stephen Mulrooney leads Behaviour Digital which is responsible for the development of original games including Dead by Daylight. He also oversees the company’s technical directors and applies his 20+ years of game industry experience to guide technology decisions and build solid development teams. Over the years, he has served in a variety of roles, including graphics programmer, engine team lead, director of the central technology group, and programming technical director.

Before joining Behaviour, Stephen was one of Ubisoft Montreal’s first six programmers.

Besides working with an incredible management team, Stephen’s reasons for showing up in the morning are his passions for optimization and problem-solving.

Stephen holds a bachelor’s degree in Computer Science from Concordia University.

Roland Ribotti

Chief Financial Officer

Roland Ribotti leads Behaviour’s financial and administration team including finance, accounting, legal, and information technology.

Roland has more than 25 years of experience in financial, strategic and operational management gained in institutional and entrepreneurial settings including the largest Canadian media and telecommunication company and the most important Canadian Fund Manager. Throughout his career, Roland has sat on multiple Board of Directors and has proven to be result-oriented and gained a reputation for his reliability, quick mindedness, creativity, organisational skills, polyvalence, and ability to foster a collaborative environment.
Roland has a Bachelor of Business Administration (Finance), with honors, from the Université du Québec à Montréal; a Master’s in Business Administration from McGill University, and is a CFA Charterholder (Chartered Financial Analyst).

Dominique Lebel

Senior VP & Chief Strategy Officer, Business Solutions

Dominique Lebel leads Behaviour Business Solutions, which is dedicated to corporate services. Together with his team, Dominique develops custom digital solutions for national and international brands that want to harness the business potential of video game technology.

Over the years, the Business Solutions team has enabled companies in various sectors to benefit from the creative and customer service expertise of video game specialists and innovative gaming technologies, notably those that facilitate customization, visualization, simulation and 3D experience.

Prior to joining Behaviour, Dominique headed the Montreal office of Cossette Communication, Canada's largest communications and marketing company. He was also Deputy Chief of Staff to the Premier of Quebec and chaired La Guilde du jeu vidéo du Québec, the organization that represents video game makers across the province.

Kalina Morin

VP Human Resources

Kalina Morin leads efforts to position Behavior Interactive as a leading employer in the video game industry. She plays a key role in enabling the continuous and lasting success of the business by aligning workforce and talent acquisition practices with business strategy.

Kalina thrives on having employees feeling inspired, fulfilled and genuinely happy in the work they do. She excels in fast-paced environments and has 20 years of experience managing the HR challenges posed by rapid growth in both the engineering and tech sectors.

The born-and-bred Montrealer has held high-level positions in Canada, the United States, and France and has a bachelor’s degree in Psychology from the Université de Montréal.

Fadi Beyrouti

VP Technology

Fadi Beyrouti taps more than 25 years of experience in software and video game development in his role as Vice-President of Technology at Behaviour. Fadi has been central to Behaviour’s technological evolution since his return to the company in 2015, serving as Technical Director and Head of Technology before being named Vice-President of Technology in 2022. As VP Technology, Fadi oversees all technical endeavours, risks and challenges for Behaviour Digital as well as its Core Tech and Player Insights teams.

In his various roles at Behaviour, Fadi has touched on every aspect of game programming, from low level assembly code to high-level multiplayer gameplay programming and wrote the first lines of code for Behaviour’s hit action-horror title, Dead by Daylight. Fadi brings outside the box thinking to his work and a well-honed understanding of risk that allows him to anticipate issues before they occur and plan for their mitigation. Driven by a lifelong passion for programming, Fadi takes great pleasure in applying it to his goal of building the greatest games as a service to the world.

Fadi holds bachelor’s and master’s degrees in Computer Engineering from McGill University in Montreal.

Luc Duchaine

VP Marketing

Luc Duchaine brings more than 25 years of marketing experience to his role as Vice-President, Marketing, at Behaviour. Luc joined us in January 2021 as Head of Brand Marketing, leading the Brand Management Team for all products developed by Behaviour, including Dead by Daylight™. He was appointed Vice-President, Marketing, in December 2022. In this role, Luc leads Behaviour’s in the design and implementation of innovative campaigns that reflect the unique qualities of Behaviour’s games. Luc’s goal is to expand and deepen Behaviour’s capacities as a publisher and see marketing play a greater role in the development process.

Luc got his start in the video game industry at Nintendo before moving on to the development of peripheral devices at Guillemot Corporation. He joined Ubisoft Montreal in 2005 where he held senior roles on flagship brands such as Far Cry, Rainbow Six, Assassin's Creed, Avatar and For Honor. He served as both Director of Communications and Brand Director with Ubisoft Montreal and was later promoted to Executive Marketing Director.

Luc has a bachelor’s degree in Business Administration (Marketing) from HEC Montréal.

David “Oz” Osborne

VP Creative, Digital

Oz helped create the Digital studio at Behaviour responsible for creating, developing, launching and running original IP’s, the first of which was Dead by Daylight. His 30 years of experience has seen him involved in the creation of over 20 original IP’s and he has made his home Behaviour for the last 16 years working on over 40 products.

As well as overseeing the creative direction of all the titles he also runs the R&D group who’s ongoing mission is to “prospect for Behaviour Digital’s future”.

Stéphanie Marchand

VP Production, Studios

Stephanie Marchand launched her career in the video game industry more than 19 years ago as a programmer. Her passion for game development, project management and fostering new leaders has led her to hold many roles, including Team Lead - Programming, Producer, and Executive Producer before being named Vice-President – Production for Behaviour Studios. Stephanie has taken part in more than 45 game development cycles in partnership with industry giants such as Microsoft, EA, Ubisoft, King, Warner Brothers, Sony, and Activision. She is also dedicated to encouraging girls and women to pursue careers in science and technology.

Jean-François Mercure Burroughs

VP Production, Digital

Jean-François Mercure Burroughs brings nearly 20 years of experience in the video game industry to his work as VP Production with Behaviour Digital. Most of that experience has been gained at Behaviour, where he started as a game programmer back in 2006. Jean-François’s natural abilities as a leader and decision-maker saw him quickly rise through the ranks to his current position, which he assumed in late 2021.

Jean-François excels at creative problem solving. He is a master of scoping who applies his deep experience to proactively assess and mitigate production risks, establish priorities and balance quality, time and cost. During his time at Behaviour he has played a leadership role in the production of more than 30 games, such as Dead by Daylight and WET.

Jean-François holds a Bachelor’s in Computer Engineering from Polytechnique Montréal and certificates in Finance and Project Management from HEC.

Chris Ferriera

VP Creative, Studios

As an industry veteran, Chris Ferriera leverages his 20+ years’ experience to work with all our development teams, Live Operations teams, and partners to reach the highest level of quality for our games by establishing and maintaining the creative vision with our teams. Chris also engages actively with publishers and brand holders across the globe to ensure they select Behaviour as their developer of choice and manages those relationships as they transition into full and future development opportunities.

Chris entered the video game industry as one of the initial employees when Ubisoft expanded to open a New York City development studio. From that time Chris grew within the industry which led him to work on EA’s prestigious Lord of the Rings film trilogy games, followed by The Godfather. Furthering his success with Electronic Arts, Chris was able to delve into creating new IP with his work on Army of Two.

Chris joined Behaviour in 2009 and began guiding our teams in translating top-tier prestigious brands from major partners.

Vincent Villeneuve

VP Technology

Vincent Villeneuve is a highly experienced technology professional with a career spanning 23 years, including 17 years in the game development industry. As Vice-President Technology with Behaviour’s Services division, Vincent leads cutting-edge tech teams on complex projects across various genres and has earned a reputation as a go-to partner for the industry's technological needs.

Over the past decade, Vincent has worked closely with top players in the gaming industry, rising to countless technical challenges and cementing Behaviour's position as a leading provider of innovative solutions. He has overseen all technical challenges, production risks, and quality assurance, elevating the company's Services division to a superior level.

Vincent's expertise extends beyond traditional game development, having played a key role in the creation of Olympus Technology, a proprietary suite of tools that streamlines development across Behaviour's productions. This solution is a key component of all productions by Behaviour’s Services division.

Vincent holds a bachelor's degree in Computer Engineering from the Université du Québec à Chicoutimi.