Hi, We’re Behaviour.

28+

years of expertise

Our Story

Founded in 1992, Montreal-based Behaviour Interactive is one of North America’s largest independent game developers with more than 600 employees and over 70 million games sold on every platform. To date, our mobile games have reached over 200 million players worldwide. In 2020, our most successful IP, the award-winning Dead by Daylight, celebrated 15 million players.

Our successful development history spans more than 28 years, with multiple partnerships alongside the entertainment industries’ finest brand owners, and creators.

More than 600

employees

200 million

players on mobile

Our Difference

We have built our reputation on rigorously developing unique games and transforming the world’s most renowned intellectual properties into interactive experiences that are designed to engage audiences across every platform.

70 million

games sold

Our Values

HUMAN IN OUR APPROACH YET DRIVEN IN BUSINESS

At Behaviour, we work hard and play hard. We promote work/life balance, avoid crunch at all costs, and offer a great work environment. In return, our employees bring their passion to work and help us develop the best projects, on time and on budget.

CREATIVE IN OUR IDEAS YET DISCIPLINED IN OUR EXECUTION

We are in the innovation business. We strongly believe in trying new tech, methods, and ideas. It’s the result that counts, not how we get there.

INDIVIDUALLY COLLABORATIVE, COLLECTIVELY COMPETITIVE

We strongly dislike indulging in internal politics. Our employees’ agenda is to grow and in turn, this allows Behaviour to become invincible.

PASSIONATE IN OUR BELIEFS YET BALANCED IN OUR ACTIONS

We are passionate about what we do and always seek new opportunities. We are also flexible and proactive in business.

PUSHING OUR LIMITS AND LEARNING FROM OUR MISTAKES

We boldly venture into new platforms or audiences, learning along the way, as we fix and ship.

Awards & Distinctions

Clients and
Partners

We count amongst our partners some of the world’s most recognized brands.

Work with us

Our Edge

DESIGN-FOCUSED

Our seasoned teams have proven expertise in all aspects of design required by today’s evolving market, including traditional gameplay, systems design, game economics, user experience, social mechanics, and data-driven live operations.

Our games are prototyped and fully playable before they even reached the pre-production phase. Creating hundreds of experiences across all genres and platforms has enabled us to mold our design teams into creative, effective and efficient creative powerhouses.

TECHNICALLY ADEPT

Our engineers are skilled technical veterans who have worked with every technology available, including our partners’ proprietary tools and engines. We are experts in Unity and Unreal, having developed, ported, and remastered numerous titles on these engines.

We have also created our proprietary backend technology, which is currently live on multiple games and many platforms, supporting millions of players worldwide.

DATA-DRIVEN

Behaviour has outpaced the competition and created its internal Live Operations group consisting of product managers, data analysts, customer support specialists, and community managers.

Our teams utilise a wide range of technologies; always learning and adapting processes to be as efficient and data-driven as possible. These Live Operations teams are integrated early in production to drive the business strategy from soft launch onward, focusing on emergent trends and marketplace success through Key Performance Indicator optimization.

Management

Team

Rémi Racine

CEO & Executive Producer

Over the years, Rémi Racine has positioned Behaviour as a world leader in the video game industry. Under his leadership, Behaviour has produced more than 200 titles, sold over 70 million games, and has ranked simultaneously among the Deloitte Technology Fast 50™ and Canada’s 50 Best Managed Companies™ from 2006 to 2008. More recently, Behaviour was named “Best Place to Work” by gameindustry.biz and won top awards at the Mercuriades, the prestigious contest organized by the Federation of Quebec Chambers of Commerce. An active member of the video game industry, Rémi has acquired a solid reputation within the business community. The company won many awards and is ranked among the best developers in the world.

For three years, he was also president of Alliance numérique, Québec’s multimedia and interactive digital content association. He was inducted into the Canadian Game Development’s Hall of Fame as one of the pioneers of the industry and is a member of the Academy of Interactive Arts and Sciences and of the International Game Developers Association. He was Chair of the Board for the Board of Trade of Metropolitan Montréal in 2008-2009 and of the Board of CBC/Radio-Canada from 2012 to 2018.
He is currently Chair of the Board for Stationnement de Montréal and the Agence de la mobilité durable de Montréal.

Rémi Racine has a Bachelor’s Degree in Finance from the Université du Québec à Montréal.

Wayne Meazza

EVP Studios & Business Development

Wayne Meazza heads Behaviour Studios, where his strategic thinking spearheads a visionary group - talented in every discipline - that delivers industry-changing titles in all genres and platforms.

An industry veteran, he has been passionately leading award-winning teams for nearly 30 years. Amongst his many achievements, he was named one of the youngest CEOs in the UK at the age of 28, overseeing projects on PC, console, and mobile.

In his career, Wayne has brokered deals combining a total of hundreds of millions of dollars. With his breadth of gaming knowledge, he possesses a deep understanding of the constant shifts and trends in the industry, inspiring creativity every step of the way.

Marie-Eve Boisvert

VP Communications

A communication professional with two decades of experience in the entertainment industry, Marie-Eve Boisvert joined Behaviour in 2018. She has spearheaded the overhaul of the company’s internal and external communication initiatives including sponsorship, public relations, industry relations, and community outreach programs.

Prior to joining the Behaviour team, Marie-Eve co-founded Credo Impact and La Gare, a coworking space. From 2012 to 2014, she held the position of Vice-President Communications and Public Relations for the renowned C2 business conference. She also made her mark in her thirteen years at l’Équipe Spectra, from 1999 to 2012. There, she played a key role in building and enhancing the global reputation of major events such as the Montreal International Jazz Festival, FrancoFolies de Montréal, and Montreal HighLights Festival.

Marie-Eve holds a Specialized Graduate Diploma (DESS) in Marketing and Communications from HEC Montreal and BA in Communication Studies from Laval University.

David Reid

Chief Marketing Officer

David Reid is a well-known veteran of the videogame industry with more than 20 years of marketing, publishing and development experience. As Chief Marketing Officer, he leads Behaviour’s efforts to launch and sustain the studio’s games across all platforms and connect with new audiences worldwide.

David’s impressive track record includes leading Microsoft’s marketing efforts for the release of Xbox 360, growing RIFT from zero to $100M in just nine months as Senior Vice President Publishing at Trion Worlds, and driving the critically acclaimed MMO EVE Online beyond 500,000 subscribers while CMO and Executive Producer at CCP Games.  This talent for taking platforms and games to the head of their class is now being applied to Dead by Daylight and Behaviour’s growing roster of original titles.

David has an MBA from The Wharton School at the University of Pennsylvania and a BSc in electrical engineering and computer science from Duke University. He was a senior associate at McKinsey & Company in San Francisco and served as a Lieutenant in the United States Army.

Stephen Mulrooney

EVP Digital & CTO

Stephen Mulrooney leads Behaviour Digital which is responsible for the development of original games including Dead by Daylight. He also oversees the company’s technical directors and applies his 20+ years of game industry experience to guide technology decisions and build solid development teams. Over the years, he has served in a variety of roles, including graphics programmer, engine team lead, director of the central technology group, and programming technical director.

Before joining Behaviour, Stephen was one of Ubisoft Montreal’s first six programmers.

Besides working with an incredible management team, Stephen’s reasons for showing up in the morning are his passions for optimization and problem-solving.

Stephen holds a bachelor’s degree in Computer Science from Concordia University.

Roland Ribotti

Chief Financial Officer

Roland Ribotti leads Behaviour’s financial and administration team including finance, accounting, legal, and information technology.

Roland has more than 25 years of experience in financial, strategic and operational management gained in institutional and entrepreneurial settings including the largest Canadian media and telecommunication company and the most important Canadian Fund Manager. Throughout his career, Roland has sat on multiple Board of Directors and has proven to be result-oriented and gained a reputation for his reliability, quick mindedness, creativity, organisational skills, polyvalence, and ability to foster a collaborative environment.
Roland has a Bachelor of Business Administration (Finance), with honors, from the Université du Québec à Montréal; a Master’s in Business Administration from McGill University, and is a CFA Charterholder (Chartered Financial Analyst).

Dominique Lebel

Senior VP & Chief Strategy Officer, Business Solutions

Dominique Lebel heads Behaviour Business Solutions, which specializes in leveraging game mechanics to transform businesses operating outside the world of games. Through the power of Game Design Thinking and gamification the division helps clients attain unmatched business value through improved performance and efficiency.

Behaviour Business Solutions has developed training and e-learning platforms for Air Canada, 3D real-time solutions for Bombardier Aerospace and engagement experience for national brands.

Before joining Behaviour, Dominique led the Montreal office of Cossette, the largest independent marketing and communications agency in Canada, and served as Deputy Chief of Staff to the Premier of Quebec. He is Chairman of the Board of « La Guilde du jeu vidéo du Québec », the association representing the province’s gaming industry.

Kalina Morin

VP Human Resources

Kalina Morin leads efforts to position Behavior Interactive as a leading employer in the video game industry. She plays a key role in enabling the continuous and lasting success of the business by aligning workforce and talent acquisition practices with business strategy.

Kalina thrives on having employees feeling inspired, fulfilled and genuinely happy in the work they do. She excels in fast-paced environments and has 20 years of experience managing the HR challenges posed by rapid growth in both the engineering and tech sectors.

The born-and-bred Montrealer has worked in high-levels positions in Canada, the United States, and France and has a Bachelor’s degree in Psychology from the Université de Montréal.

David “Oz” Osborne

VP Creative

Oz helped create the Digital studio at Behaviour responsible for creating, developing, launching and running original IP’s, the first of which was Dead by Daylight. His 30 years of experience has seen him involved in the creation of over 20 original IP’s and he has made his home Behaviour for the last 16 years working on over 40 products.

As well as overseeing the creative direction of all the titles he also runs the R&D group who’s ongoing mission is to “prospect for Behaviour Digital’s future”.

Stéphanie Marchand

VP Production, Studios

Stéphanie Marchand launched her career in the game industry over 15 years ago as a computer engineer. Her passion for game development, project management and fostering new leaders has led her to hold many roles, including Lead Engineer, Producer, and Executive Producer before being named the Vice-President - Production for Behaviour Studios.

Stéphanie has taken part in over 30 game development cycles, partnering with industry giants including Microsoft, Ubisoft, King, Bethesda, Sony, Activision and Wargaming.

Since 2019, Stéphanie has been a member of the Board of Trustees of the Montreal Museum of Fine Arts.

She holds a bachelor’s degree in Computer Engineering from École Polytechnique Montréal.

Chris Ferriera

Head of Creative, Studios

As an industry veteran, Chris Ferriera leverages his 20+ years’ experience to work with all our development teams, live operations teams, and partners to reach the highest level of quality for our games by establishing and maintaining the creative vision with our teams. Chris also engages actively with publishers and brand holders across the globe to ensure they select Behaviour as their developer of choice and manages those relationships as they transition into full and future development opportunities.

Chris entered the video game industry as one of the initial employees when Ubisoft expanded to open a New York City development studio. From that time Chris grew within the industry which led him to work on EA’s prestigious Lord of the Rings film trilogy games, followed by The Godfather. Furthering his success with Electronic Arts, Chris was able to delve into creating new IP with his work on Army of Two.

Chris joined Behaviour in 2009 and began guiding our teams in translating top-tier prestigious brands from major partners.