27.02.20

Dead by Daylight™ Mobile Launching in the Americas and EMEA in Spring 2020

NetEase Games to partner with Behaviour™ Interactive to publish in selected Asian regions

Montreal, Canada—February 27th 2020—Leading global independent development studio Behaviour Interactive today announced that Dead by Daylight Mobile will release in Spring 2020 in the Americas and EMEA. Today marks the launch of the game’s Google Play pre-registration campaign. Behaviour also confirmed its partnership with NetEase Games, who will act as the publisher for the asymmetrical multiplayer horror game in Japan, South Korea, and Southeast Asia.

Dead by Daylight is a 4v1 multiplayer horror game in which one crazed killer hunts four friends through a terrifying nightmare. In a deadly game of cat and mouse, players can take on the role of iconic killers or try to survive brutal trials. The game has over 15 million players worldwide on PC and consoles. Dead by Daylight Mobile will be fully optimized and offer the same gameplay and modes that fans enjoy, with new controls and experience carefully crafted for mobile devices.  

“Our fans have been eager for the launch of this title since we first announced it and we’re happy to say our early adopters will be rewarded for their support and dedication. We’re delivering a fully-fledged and definitive product on iOS and Android devices and fans can expect complete support and great content for a long time to come.” said Mathieu Côté, Game Director.

Players who sign up for Dead by Daylight Mobile pre-registration will work towards the following in-game rewards: 
 

  • Tier 1 (500K pre-reg): Weekend T-Shirt | Surf Tone; Hooded Training Top; Two-tone Coat; The Scarecrow; 2000 Iridescent Shards 
     
  • Tier 2 (750K): Watermelon Pants; Sports Leggings; Red Flash Boots; Marked Spike Maul; 3000 Iridescent Shards 
     
  • Tier 3 (1M): Preppy Flat cap; Jogging Headband; Colorful Headscarf; Bill Overbeck; 5000 Iridescent Shards 

Android users in the Americas and EMEA can pre-register here and iOS users can continue to pre-register on the website.

In selected Asian regions, Behaviour will work together with NetEase Games delivering impactful and impressive game content. “We are extremely happy to partner with NetEase Games for Dead by Daylight Mobile. Their expertise in operating and publishing mobile titles in Asia sets us up for success in the East. We believe that together with NetEase Games, we can bring quality interactive entertainment experiences for passionate gamers worldwide,” said Rémi Racine, CEO of Behaviour Interactive.

The game will be made available to these regions following a different timeline due to distinct optimization and localization processes NetEase Games will unveil more details later this year. To get the latest news and updates, players can follow NetEase Games on Facebook and Twitter.

About Dead by Daylight™ Mobile 
Dead by Daylight Mobile is a fully-fledged mobile iteration to the fan-favorite asymmetrical multiplayer horror game from Behaviour™ Interactive, which has now surpassed 15 million players on PC and consoles. In Dead by Daylight Mobile, five players jump into a match where one plays as a crazed killer and must hunt four survivors on a terrifying map. Players take on the role of both killer and survivors in a deadly game of hide and seek. Dead by Daylight™ Mobile will be available on the App Store and Google Play Store. For more information, please visit mobile.deadbydaylight.com.  

About NetEase Games 
NetEase Games is the online games division of NetEase, Inc. (NASDAQ: NTES), developing and operating some of the most popular PC-client and mobile games in markets including China and Japan. As one of the world’s largest incubators of quality online game content, NetEase Games is dedicated to supporting the growth of innovative studios around the globe and growing an international presence along the way. To complement its self-developed games and world-class R&D capabilities, NetEase Games also partners with other industry leaders including Blizzard Entertainment, Mojang AB (a Microsoft subsidiary) and other global game developers to operate some of the most popular international online games in China. For more information, please visit neteasegames.com.

About Behaviour™ Interactive  
Behaviour Interactive, Canada’s largest independent game developer and publisher, was founded in 1992. The company boasts over 600 employees in its Montreal studio and more than 200 million downloads. With its award-winning original IP Dead by Daylight™ and the upcoming strategy RPG Game of Thrones Beyond the Wall™, Behaviour continues to grow as a leading global developer. Behaviour counts amongst its partners some of the world’s most renowned brands including Activision, Microsoft, Nintendo, Sony, Ubisoft and many more. For more information visit: bhvr.com.

Media Contact 

Behaviour™ Interactive
Vicarious PR 
Michael@Vicariouspr.com  

NetEase, Inc.
Li Ruohan
Tel: (+86) 571-8985-3378
globalpr@service.netease.com

NetEase Games PR
Zhou Zhaoxi
Tel: (+86) 20–85105163 ext.57169
neteasegamespr@service.netease.com

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