Behaviour Interactive generates $1.5 million for mental health research
Fans of the studio’s flagship game Dead by Daylight™ drive 7-figure donations for research grants awarded by renowned Brain & Behavior Research Foundation
Behaviour Interactive, Canada’s largest independent video game studio, is announcing that fans of its hit multiplayer action horror game Dead by Daylight have generated more than $1.5 million for the Brain & Behavior Research Foundation.
Dedicated to improving the lives of those living with mental illness, the Brain & Behavior Research Foundation (BBRF) awards grants for advancements and breakthroughs in scientific research in areas such as anxiety, depression, bipolar disorder, and schizophrenia.
In-game purchases make Behaviour a top donor to globally available grants
Since 2018, funds raised through in-game purchases of The Charity Case Collection by the Dead by Daylight community have supported mental health research grants at universities in Canada, the U.S. and in 35 other countries. The community has emerged as one of the top donors to BBRF, an honour Behaviour wears with great pride.
“We are pleased to mark this milestone this year, as it coincides with Behaviour’s 30th anniversary,” said Rémi Racine, CEO and Executive Producer at Behaviour. “Whether it’s critical funding towards research through the Brain & Behavior Research Foundation or ensuring our team members have access to the information and resources they need, Behaviour is committed to assisting those living with mental health challenges, however we can.”
A leader in funding mental health research for 35 years
“We’re proud to partner with Behaviour Interactive, whose international community is so strong – evident through the extraordinary donations we’ve received,” says Jeffrey Borenstein, M.D., President & CEO of BBRF. “Through the ongoing support of community builders like Behaviour, we continue to fund scientists who are working to develop new treatments, cures, and methods of prevention for psychiatric illness.”
A globally recognized not-for-profit, BBRF has supported innovative mental health research since 1987, and through its Young Investigators program, finances some of the most promising young scientists working in mental health research.
Behaviour reaches $1 million in corporate donations
Mental health is one of the many focal points of Behaviour’s corporate donations within the Montreal community, which will reach a record $1 million this year. This achievement aligns with Behaviour’s internal focus on mental health awareness and its leading employee wellness mandate.
About Behaviour Interactive
Behaviour Interactive was founded in 1992 and is Canada’s largest independent game developer and publisher. Celebrating its 30th year, and with more than 900 full-time employees, the studio has enjoyed immense success with its original IPDead by Daylight, which now has more than 48 million players around the world and across all platforms. Behaviour holds co-developer credits for some of the gaming industry’s largest titles (such as Assassin’s Creed, Gears 5 and Tony Hawk Pro Skater 1 & 2) and developed an unparalleled, award-winning culture within the gaming industry. Winner of Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards and listed one of the Best Places To Work – Canada by GamesIndustry.biz in 2021, Behaviour is a leading development studio, cultivating career growth and talent development within the gaming industry. Behaviour counts among its partners some of the world’s most renowned brands, including Microsoft, Nintendo, Sony, and many more. For more information, visit: bhvr.com.
About Brain & Behavior Research Foundation
The Brain & Behavior Research Foundation awards research grants to develop improved treatments, cures, and methods of prevention for mental illness. These illnesses include addiction, ADHD, anxiety, autism, bipolar disorder, borderline personality disorder, depression, eating disorders, OCD, PTSD, and schizophrenia, as well as research on suicide prevention. Since 1987, the Foundation has awarded more than $430 million to fund more than 5,100 leading scientists around the world, which has led to over $4 billion in additional funding for these scientists. 100% of every dollar donated for research is invested in research. BBRF operating expenses are covered by separate foundation grants. BBRF is the producer of the Emmy® nominated public television series Healthy Minds with Dr. Jeffrey Borenstein, which aims to remove the stigma of mental illness and demonstrate that with help, there is hope.
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