Dominique Lebel


Dominique is the head of Behaviour Business Solutions, which specializes in leveraging game mechanics to transform businesses operating outside the world of games environment. Through the power of Game Design Thinking and gamification the division help clients drive performance and efficiency to attain unmatched business value.

Behaviour Business Solutions has developed training and e-learning platforms for Air Canada and Sobeys, 3D real time solutions for Bombardier Aerospace and engagement experience for Sony Music and Arbonne.

Before joining Behaviour, Dominique led the Montreal office of Cossette, the largest independent marketing and communications agency in Canada.