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Behaviour™ Interactive Unveils Recruitment Ad Campaign “Create Your World”

Campaign supports Behaviour’s plan to recruit dozens of experienced programmers in the next 12 months

Montreal, September 23, 2019 – Behaviour Interactive, a leading North American video game developer, today launched “Create Your World”, a hyper-targeted recruitment ad campaign, to reach experienced programming professionals. The campaign will be deployed on Montreal’s transit system and Behaviour’s social media to engage with top talent at home and abroad.

Developed entirely in-house by Behaviour’s creative team, the striking new campaign is built around the concept of the “blank page”. “Create Your World” invites potential recruits to imagine all the worlds they could create at Behaviour by featuring the default scenes of game engines and modeling and animation tools (Unreal, Unity, Maya) immediately recognizable by the target audience.

In the upcoming year, the company plans on hiring an many more programming professionals for positions such as Senior Systems Programmer, UI Programmer, Lead Programmer, Programming Technical Lead, and Game Programmer.

The campaign aims to convey the message that Behaviour is a choice employer for video game professionals wishing to power up their career in an environment that encourages innovation and creative thinking

 “The message of “Create Your World” works on two levels: personal development and professional achievement,” said Marie-Eve Boisvert, Vice-President, Communications of Behaviour. “Rather than a generic recruitment message, we have chosen to engage with a niche audience through messaging and visuals that connect with programmers’ career aspirations. This campaign is a powerful positioning message for Behaviour as we consolidate our position as one of North America’s leading video game developers.”

The campaign launch also marks the introduction of the new Behaviour website. Fully redesigned to offer an intuitive navigation and immersive content. The site’s careers page is chock-full of information about life at Behaviour and the company’s recruitment process.

Visit the new Behaviour website.

Creative Team
Vice-President, Communications: Marie-Eve Boisvert
Art Directors: Pacha Ducharme and Chantale Grenon
Technical Advisor: Frédérique Hamel
Communications and copywriting: Nedjma Belbahri

About Behaviour Interactive
Founded in 1992, Montreal-based Behaviour Interactive is one of North America’s largest independent game developers with close to 550 employees and over 70 million games sold on every platform. To date, the company’s mobile games have reached over 200 million players worldwide. In 2019, its most successful IP, the award-winning Dead by DaylightTM, celebrated 12 million players. Behaviour counts amongst its partners some of the world’s most recognized brands such as Sony, Disney, Activision, Warner Bros, Ubisoft, Xbox Game Studios, Google, Bombardier, Wargaming, HBO, NetEase, Gaea, La Capitale, and many more. For more information:


For more information, interview requests and press material  

Marie-Eve Boisvert
Vice-President, Communications

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