Behaviour™ Interactive and Hbo® Partner to Bring Game of Thrones® Strategy Game to the World
Montreal, February 12, 2018—Behaviour Interactive and HBO are excited to announce their partnership for a new strategy game based on the worldwide hit series Game of Thrones that will propel the genre in a bold new direction on mobile free-to-play.
“Behaviour is extremely proud to partner with HBO to create an innovative new game based on one of the most popular TV series in the world. This is a once-in-a-lifetime opportunity for us as game developers to work on a brand that we admire and respect as fans. Game of Thrones has captivated audiences from around the world, and we truly believe that, with HBO, we can deliver on the high expectations that the show commands.” explained Rémi Racine, CEO and Executive Producer, Behaviour Interactive.
“The Game of Thrones fan base is highly engaged and stretches across all corners of the globe,” said Jeff Peters, Vice President, Licensing & Retail, HBO. “Our job is to give those fans engaging new ways to immerse themselves in the world of the show, and we’re excited to see what innovative ideas Behaviour brings to the table.”
To create the game for a worldwide audience, Behaviour will also form a strategic partnership with renowned Chinese developer and publisher GAEA. “Working together with GAEA early on in the development cycle will ensure a synergy between Eastern and Western cultures and in turn enable us to craft this game for the global market,” Racine noted.
Behaviour and GAEA will capture the depth of the creatures, characters, cultures, legends and mythologies that exist across Westeros and beyond and allow players to use them to explore, build, plot, and conquer for years to come.
“We are very excited to team up with Behaviour Interactive. GAEA has been devoted to innovative mobile gaming experiences, and with the best-in-class production value that Behaviour will bring, we aim to provide fans and gamers worldwide with an extensive Game of Thrones adventure on mobile devices.” said Yanzhi Wang, founder and CEO of GAEA.
“Game of Thrones is a modern masterpiece—portraying one of the most profound works of fantasy world building in existence. Everyone on the team at Behaviour and at GAEA is an ardent fan, and we consider ourselves caretakers of the brand. We cannot get enough of the world, its characters, or the endless theories that its many prophecies generate—and we’re working our hardest to capture that spirit in a deep and authentic experience for fans,” said Justin Jones, Creative Director, Behaviour Interactive.
About Behaviour Interactive
Established in Montreal, Behaviour Interactive is Canada’s largest independent game developer, employing 375 talented people. They have sold over 60 million games on every platform since their beginnings in 1992, such as the award-winning original IP Dead by Daylight, which has sold to date over 3 million copies. Over 200 million people have played Behaviour’s mobile games. The company’s activities are divided within four business units: Studios, Digital, Mobile Publishing and Business Solutions. They collaborate with many of the world’s top brands and corporations among which Activision Blizzard, Air Canada, Bombardier, Codemasters, Double Down, Disney, DreamWorks, EA, GAEA, HBO, La Capitale, Microsoft, NBCUniversal, Pixar, Sony, Starbreeze, Ubisoft, and Warner. For more information, please visit bhvr.com.
About HBO Licensing & Retail
HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO’s global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com and in Europe at www.hboshopeu.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.
Beijing GAEA Interactive Entertainment Co., LTD (NEEQ: 430181) is a global interactive entertainment company with offices in Beijing, San Francisco, Tokyo, and Seoul. Founded in September 2014, the company has become one of the fastest growing companies in China with over 1,000 employees from 12 countries and regions. GAEA has published over 20 games on multiple platforms with over 70 million players. The company not only publishes famous Chinese games Soul Clash and Ace of Arenas in various countries, but also reinvents renowned IPs such as Kabaneri of the Iron Fortress and The Legend of Sword and Fairy. More information can be found at www.gaea.com.