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Behaviour Interactive acquires Montreal’s Fly Studio, an award-winning multimedia experience designer and producer

Behaviour Interactive is pleased to announce its acquisition of Montreal’s award-winning multimedia experience designer and producer, Fly Studio. This move consolidates the internationally renowned video game studio’s position in the location-based entertainment (LBE) market.

Founded in Montreal in 1996, Fly Studio has conceived and developed multimedia experiences across the globe in partnership with Cirque du Soleil, Jamestown, Neon Global, People Creative, and many others. Fly’s team of 25 will join Behaviour’s Services division to create innovative immersive experiences that incorporate video game technology. Fly’s team will help Behaviour to seize new business opportunities and expand into new markets, specifically in the fast-growing LBE sector.

Left to right: Dominique Lebel, Senior Vice-President, Business Development, Immersive Entertainment; Wayne Meazza, Executive Vice-President; Jean-François Talbot, Executive Creative Director; and Rémi Racine, CEO of Behaviour Interactive.

Client services are a pillar of Behaviour’s business. Since the 1990s, Behaviour has emerged as a global leader in co- and full-development services, working with leading brands across the video game and entertainment industries such as Microsoft, Sony, EA, Warner Bros. Discovery, and Take-Two, among many others. “Fly Studio is an important player in Montreal’s world-famous mixed-media entertainment ecosystem, and we are always on the lookout for innovative expansion opportunities,” says Wayne Meazza, Executive Vice-President of Behaviour’s Services division. “I’m thrilled to add Fly’s talented team to our fast-growing division and I’m confident they will feel right at home with Behaviour.”

Behaviour and Fly Studio are already well acquainted, having worked together on several virtual and LBE projects in recent years, including Times Square’s Virtual New Year’s 2021 celebration and its Concrete Jungle AR app, both developed for Jamestown. These projects allowed Behaviour to experience firsthand the technical depth and artistic vision of Fly’s talented team of professionals.

“At Behaviour, we see great potential in the immersive and interactive experiences sector and adding Fly to our team will consolidate our place in that market and allow us to bring innovative, large-scale projects to life,” says Dominique Lebel, Senior Vice-President, Business development – Immersive Entertainment, at Behaviour.

“Behaviour is one of the pioneers of Canada’s interactive entertainment industry and we have long been fans of their work,” says Jean-François Talbot, Fly Studio’s President and Executive Producer. “To now join the Behaviour team as colleagues is a truly exciting opportunity for everyone at Fly.”

About  Behaviour Interactive
Behaviour Interactive is the largest Canadian gaming studio, with nearly 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained over 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects. Behaviour has also established itself as one of the world’s leading providers of external development services, partnering with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner Bros. Discovery and Take-Two, among many others. Over 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places to Work in Canada by and has achieved the gold-standard in Deloitte Canada’s Best Managed Company program. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), the United Kingdom (Behaviour UK – North and Behaviour UK – South) and the Netherlands (Behaviour Rotterdam). For more information, visit

For more information:
Marie-Eve Boisvert
VP Communications, Behaviour Interactive

For business inquiries:
Dominique Lebel
Senior Vice-President, Business development