Behaviour Employees Raise $85,000 for School Perseverance
Montreal, May 8, 2019 – Behaviour Interactive, one of North America’s largest independent video game developers, today announced that its close to 500 employees have rallied to raise $85,000 to support the school perseverance initiatives of Centraide of Greater Montreal and Perspectives Jeunesse; a 35% increase over last year’s results.
A record number of employees took part in BeGenerous, the company’s annual 6-week fundraising campaign. Close to all Behaviour employees participated in one or more event or activity, or committed to payroll deductions to support the cause.
“Few things are as motivating as helping young people reach their full potential,” said Rémi Racine, President and Executive Producer of Behaviour. “There is a lot that makes me proud at Behaviour but knowing that our employees have selected such a worthy cause and take direct action to help students in difficulty is what gives me the greatest satisfaction. Every year, 2,000 young Montrealers drop out of high school; putting their future and wellbeing at risk. I encourage everyone to commit to this cause that affects our entire society, both socially and economically.”
“One out of three children from a disadvantaged neighbourhood isn’t ready to start kindergarten. Children in a situation of poverty are also more at risk of having learning problems and academic delays. The agencies in Centraide’s network stimulate young children, give young people positive experiences, and provide all youth with tremendous opportunities to grow and thrive. Behaviour’s generous support helps students in difficulty in multiple ways and at different stages of their schooling so that all children have the same chance to develop and succeed,” said Lili-Anna Pereša, President and Executive Director of Centraide of Greater Montreal.
“For the second year in a row, Perspectives Jeunesse is most grateful to count on the support of Behaviour Interactive and its employees,” declared Louis-Philippe Sarrazin, Executive Director of Perspectives Jeunesse. “The funds raised during the 2019 BeGenerous campaign will once again significantly improve the reach of our services in support of social and academic perseverance. On behalf of our participants, administrators, and employees, I thank Behaviour for its generosity, which has greatly accelerated our development and contributed to the school success of many young people.”
About Behaviour Interactive
Founded in 1992, Montreal-based Behaviour Interactive is one of North America’s largest independent game developers with close to 500 employees and over 70 million games sold on every platform, including 10 million copies of its award-winning original IP Dead by Daylight. To date, the company’s mobile games have reached over 200 million players worldwide. Behaviour counts amongst its partners some of the world’s most recognized brands such as Activision Blizzard, Air Canada, Bombardier, Codemasters, Double Down, Disney, DreamWorks, EA, GAEA, HBO, La Capitale, Microsoft, NBCUniversal, Pixar, Sony, Starbreeze, Ubisoft, and Warner. For more information: bhvr.com.
For more information and press inquiries:
Vice-President Communications, Behaviour Interactive