Department and team
Publishing / Product Management
Engagement Product Director – Dead by Daylight
Status
Permanent Full-Time
Location
Montreal, QC
About Behaviour Interactive
Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained more than 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects. Behaviour has also established itself as one of the world’s leading providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner Bros. Discovery, and Take-Two, among many others. Over more than 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places to Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), the United Kingdom (Behaviour UK - North and Behaviour UK - South) and the Netherlands (Behaviour Rotterdam).
The role
Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment!
At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.
Dead by Daylight is looking for a Product Director to lead a renewed vision for how players connect with the game. You’ll drive the strategy behind player retention and live engagement systems — from matchmaking and onboarding to overall quality of life.
Your leadership will bring clarity, innovation, and long-term impact to our engagement strategy, helping define the next chapter of DbD’s evolution.
In this role you will :
- Develop, implement and own the long term strategy for live player engagement and player experience roadmap; drive the prioritization of engagement features across seasons, events, and content drops.
- Shape the why behind our engagement features; understand the motivations that re-engage former players, inspire current ones to play more often, and foster lasting commitment to the game.
- Shape the future of asymmetry; understand and address the core differences in our audiences and develop systems that serve both.
- Collaborate and build strong partnerships across creative, technical and production; your ability to influence will be crucial to better align the roadmap and priorities.
- Lead and grow a team; manage a small team of Product managers & Live Ops specialists and build a high-performing engagement function.
- Track KPIs & P&L; partner with Data Insight and Marketing to forecast, measure, and optimize player engagement.
- Be the voice of the player; Combine market insight, player data, and community feedback to define, validate, and evolve engagement features that drive retention and player satisfaction.
What we're looking for :
- 8+ years in a Product Management related field, including 2+ years in a leadership role.
- Experience in the video game industry on a Live game, ideally on PC/Console.
- Proven experience creating a long term strategic engagement deliverables including defining objectives, key components, and audience-tailored messaging.
- Demonstrated experience with engagement systems: Battle Passes, seasonal events, progression loops, retention mechanics, etc.
- Excellent understanding of Design and Technical challenges and need on a Live product.
- Strong market knowledge of live service and engagement trends: able to translate insights into innovative, relevant feature strategies.
- Strong communication and leadership skills.
Share this job
About Behaviour Interactive
Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained more than 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects. Behaviour has also established itself as one of the world’s leading providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner Bros. Discovery, and Take-Two, among many others. Over more than 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places to Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), the United Kingdom (Behaviour UK - North and Behaviour UK - South) and the Netherlands (Behaviour Rotterdam).
Life at
Behaviour
Behaviour
Learn more
Share this job
©2026 and BEHAVIOUR and other related trademarks and logos belong to Behaviour Interactive Inc. All rights reserved.