2 Years and 4 Million Copies For Dead By Daylight®
A new killer, a new survivor, a new map, and more!
Montreal, Canada—June 12, 2018—Behaviour® Digital is really proud to announce that Dead by Daylight®, its award-winning survival horror game, has sold over 4 million copies worldwide and is still growing strong. To celebrate the two-year anniversary, today Behaviour Digital is launching a new chapter, Curtain Call, along with an in-game store and tutorials for new players.
A NEW CHAPTER
A brand-new chapter for Dead by Daylight, Curtain Call includes a new Killer, Survivor and Map. Players will meet the new killer, The Clown, who has long used his nomadic lifestyle as a cover for his twisted pastimes. He uses his favourite concoction, The Afterpiece Tonic, to great effect, intoxicating and capturing many unwilling victims.
Kate Denson is the new Survivor. As a singer, her life was one of spreading joy and warmth to those around her. She awakes to an eternal nightmare in Campbell’s Chapel, once a haven from the horrors of the asylum, where the only warmth comes from a bonfire and where there is no joy to be found.
Curtain Call is now available for the price of $6.99 on PC through Steam and other digital distribution channels and will soon be made available on Xbox One and PlayStation 4.
A NEW ECONOMY AND A NEW STORE
The Dead by Daylight economy has been completely overhauled, now giving players the ability to earn new content in addition to buying it. Iridescent Shards are earned with playtime via a new player leveling system. An additional currency called Auric Cells is now available for purchase in packs ranging from 5 USD to 50 USD. Both currencies can be used to unlock characters and skins.
The approach to the store was designed from the ground up to be respectful to players, based on four pillars:
- One Community: Maps will always be free.
- Original Dead by Daylight characters can be earned: the community can now choose between earning or buying new content.
- All in with cosmetic items: players can now personalize their character, adding to their experience
- Transparency: Microtransactions will help support new content development.
TWO NEW TUTORIALS
Two new tutorial levels have been added to the game, one for the Survivor experience, and one for the Killer experience. Both have been designed to provide new players with an introduction to the basic mechanics of the game and to learn many of the skills required to play Dead by Daylight effectively, but in a safe, low-stress environment.
“Behaviour Digital is incredibly proud to celebrate the two milestones for Dead by Daylight: the game’s second-year anniversary, as well as the fact that it has surpassed 4 million copies sold across all platforms. This outstanding performance reflects the ability of our teams to continually receive player feedback to refine their experience and offer new high-quality content,” said Stephen Mulrooney, Senior Vice-President, Behaviour Digital.
“2018 is set to be a tremendously exciting year for Behaviour Digital. Creating our own original games has always been our dream and we are honoured to have such a passionate and vibrant community of fans from all around the world. We are incredibly enthusiastic about the future and are more committed than ever to grow and invest in our games for years to come,” he added.
About Behaviour Interactive
Established in Montreal, Behaviour Interactive is Canada’s largest independent game developer, employing over 400 talented people. The studio has sold more than 60 million games on every platform since its beginnings in 1992, including the award-winning original IP Dead by Daylight, which has sold over 4 million copies to date. Over 200 million people have played Behaviour’s mobile games. The company’s activities are divided within four business units: Digital, Studios, Mobile Publishing and Business Solutions. Behaviour collaborates with many of the world’s top brands and corporations including Activision Blizzard, Air Canada, Bombardier, Codemasters, Double Down, Disney, DreamWorks, EA, GAEA, HBO, La Capitale, Microsoft, NBC Universal, Pixar, Sony, Starbreeze, Ubisoft, and WB Games. For more information, please visit bhvr.com.
About Behaviour Digital
Behaviour Digital is the studio behind Dead by Daylight®, the award-winning multiplayer horror action game released in 2016 with over 4M copies sold and still growing and of Deathgarden, an asymmetrical action game currently in development. Behaviour Digital is a subsidiary of Behaviour Interactive Inc. whose mission is to “create remarkable games we would play, our way.”
© 2015-2018 Behaviour Interactive inc. All rights reserved. BEHAVIOUR®, DEAD BY DAYLIGHT® and their respective logos are registered trademarks of Behaviour Interactive Inc. in Canada, the United States of America and/or other countries. All other trademarks are properties of their respective owners.