We are looking for a Player Lifecycle Director to own and evolve how players enter, experience, leave, and return to games across Behaviour’s first-party portfolio, including Dead by Daylight and 7 Days to Die.

This role is responsible for the full player lifecycle, from acquisition inputs through onboarding, engagement, retention, and reactivation. CRM is the core execution engine, powered increasingly by personalized outreach, automation, and optimization. Your goal is to create and support long-term player relationships with the full breadth of Behaviour’s portfolio.

You will operate at both a strategic and hands-on level. This is not a purely architectural role. You will shape the strategy for this function and then go hands-on to deliver lifecycle campaigns from beginning to end, including planning, testing, executing, and measurement and then continuously improve performance by applying both insights and experimentation. We are looking for a tech-native individual who is excited to evaluate and apply new tools in pursuit of improving our lifecycle marketing.

As a leader, you will set a high bar for craft and rigor and help grow lifecycle as a discipline across Behaviour.