Department and team
Behaviour Digital / Marketing Brand Management
Senior Manager of Marketing Finance
Status
Permanent Full-Time
Location
Montreal, QC, Canada
About Behaviour Interactive
Behaviour Interactive is the largest Canadian gaming studio, with more than 1,200 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained over 50 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects, including the highly anticipated base building and raiding title Meet Your Maker™. Behaviour has also established itself as one of the world’s foremost providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner, Netflix, and Take-Two, among many others. Over 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places To Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), and the United Kingdom (Behaviour UK - North and Behaviour UK - South).
The role
Since several work modes are offered to all our employees (100% from home, Flex, 100% in-office), job opportunities posted here are available whether you live in Quebec or Ontario, unless indicated otherwise.
At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law. Basically, we respect and appreciate each other no matter who we are!
If you have a disability and need some help accessing or using our website or application system, just reach out to us. We want your interview experience to be top-notch, so if there's anything we can do to make it more comfortable and positive, let us know at the time of the application.
As Senior Manager of Marketing Finance, you will act as the financial business partner for Behaviour’s Marketing team, developing and implementing the systems necessary to drive greater efficiency. These systems will monitor, and ideally forecast, the KPIs and ROI associated with the marketing initiatives for all the company’s current and forthcoming games. You will play a key role in developing the budget for, and measuring the efficiency of, both these initiatives and our performance marketing efforts. Are you game?
In this role you will :
- Develop and implement the new processes required to perform a comprehensive quantitative analysis of our marketing activities
- Partner with the marketing leads to drive oversight processes around marketing spend and ROI analysis
- In partnership with Marketing leadership, own the management and forecasting of the marketing budget for both the Dead by Daylight franchise and other titles
- Provide feedback for monthly, and quarterly budgets, as well as actual variance analysis on financial and operational metrics;
- Work alongside the Marketing and Technology teams to evaluate the ROI of building internal capabilities versus employing external solutions;
- Serve as a financial leader to drive the evolution of our marketing priorities and organization;
- Monitor key industry trends to identify techniques for improving this efficiency.
What we're looking for :
- Minimum of five years’ experience (finance, strategy, marketing), ideally in the technology/media industry
- Experience in games is not necessary, but preferred
- Knowledge of marketing KPIs, audience segmentation, user acquisition, target prioritization, and the advertising value chain
- Excellent knowledge of Office Suite software, particularly Excel
- Excellent analytical, planning, communication, and organizational skills
- The ability to drive innovation by developing and implementing new procedures
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About Behaviour Interactive
Behaviour Interactive is the largest Canadian gaming studio, with more than 1,200 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained over 50 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects, including the highly anticipated base building and raiding title Meet Your Maker™. Behaviour has also established itself as one of the world’s foremost providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner, Netflix, and Take-Two, among many others. Over 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places To Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), and the United Kingdom (Behaviour UK - North and Behaviour UK - South).
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