Department and team
Behaviour Digital / Player Experience
Influencer Manager Director – Dead by Daylight
Status
Permanent - full-time
Location
Montreal, QC
About Behaviour Interactive
Behaviour Interactive is the largest Canadian gaming studio, with more than 1,200 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained over 50 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects, including the highly anticipated base building and raiding title Meet Your Maker™. Behaviour has also established itself as one of the world’s foremost providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner, Netflix, and Take-Two, among many others. Over 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places To Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), and the United Kingdom (Behaviour UK – North).
The Role
As an Influencer Management Director, you set the global direction for the Influencer teams for Behaviour’s original games to deliver the best experience to our communities. You will lead and mentor a diverse team of new and experienced Influencer Managers on multiple games. You will serve as the voice of our influencer efforts internally, ensuring cross-collaboration between your team, Community, Development, Product, Brand, PR, UA, Publishing and Player Support teams.
In this role you will :
- Set the global direction for Influencer management for our current live games and games in development
- Mentor a team of on-site and regional influencer manager leads and their team members to develop their careers
- Coach your team to create strategies to develop high quality influencer campaigns and tactics to grow our influencer efforts through both paid and earned media
- Coach your team on using a data-informed approach to drive positive ROI across Digital
- Advocate for Influencer initiatives and toolsets to partner teams and leadership
- Foster collaboration with partners (Community team, Marketing, and other relevant parties) to drive success of our influencer activations and long term strategy
- Empower your team to develop innovative Influencer programs and loyalty initiatives
- Improve the quality of our post-mortems and influencer sentiment reports that give insight into the player experience and helps prioritize solutions to topics causing negative sentiment
- Hire Influencer Managers and partner with top quality agencies to support our efforts
- Validate and manage the Influencer budget for all our games
What we're looking for :
- You like and play video games
- A solid understanding of Influencer KPIs and a track record of driving positive ROI
- A minimum of 8 years of experience in gaming or entertainment industry related Influencer Management
- Experience managing influencer management teams, and strong passion for team building & individuals mentoring
- Self-motivated and able to develop new initiatives as well as manage multiple tasks with little supervision
- An exceptional collaborator with experience working with partner teams to make the Influencer teams efforts a success
- Strong understanding of current game/entertainment community and Influencer trends
- Knowledge of and/or network with current game community/influencers is a strong plus
- Experience managing relationships with Influencer and/or Marketing agencies is a strong plus
- You are fluent in English; speaking French is a strong plus
- Bonus Points: Include a link to a company you think is doing great work with Influencers (does not have to be video game related)
- Able to travel as required both globally and domestically
Joining Behaviour means being part of a company that believes in equity and diversity. We base all employment decisions on merit, qualifications, and competence. We will never discriminate on the grounds of national or ethnic origin, health, religion, age, sex, sexual orientation, gender identity or expression or disability. The masculine is used without any discrimination and for the sole purpose of lightening the text.
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About Behaviour Interactive
Behaviour Interactive is the largest Canadian gaming studio, with more than 1,200 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained over 50 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects, including the highly anticipated base building and raiding title Meet Your Maker™. Behaviour has also established itself as one of the world’s foremost providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner, Netflix, and Take-Two, among many others. Over 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places To Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), and the United Kingdom (Behaviour UK – North).
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