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Email & CRM Coordinator
Department and team
Marketing / Marketing
Status
Permanent - full-time
Location
Montreal, QC
About Behaviour Interactive
Celebrating its 30th year, and with more than 1,000 full-time employees, the studio has enjoyed immense success with its original IP Dead by Daylight, which now has more than 50 million players around the world and across all platforms. Behaviour holds co-developer credits for some of the gaming industry’s largest titles (such as Assassin’s Creed, Gears 5, Call of Duty and Tony Hawk Pro Skater 1 & 2) and developed an unparalleled, award-winning culture within the gaming industry. Winner of Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards and listed as one of the Best Places To Work – Canada by GamesIndustry.biz in 2021, Behaviour is a leading development studio, cultivating career growth and talent development within the gaming industry. Behaviour counts among its partners some of the world’s most renowned brands, including Microsoft, Sony, EA, Warner, 2K and many more.
The Role
As the Email & CRM Coordinator, you will work hand in hand with the CRM and Email Marketing Manager and help support the marketing activities for a portfolio of games across multiple platforms (PC, console & mobile) and regions. These products include our flagship game Dead by Daylight, as well as several unannounced titles.
 
Primary responsibilities will be management of our audiences as well as building segments for each of our titles and programs based on profiles, trends and interests. You will also be responsible for the scheduling, creation, execution, and analyses of email marketing programs in order to drive profitable business growth and build brand awareness. Your success will be measured across many criteria, including deliverability, segmentation, open rates, CTRs, lead stage conversion, and email-influenced revenue.
In this role you will :
  • Develop audience segments and manage the segments with respect to industry best practices and customer data. This includes updating and managing audience data as trends evolve.
  • Collaborate with data teams to ensure audience segments are shared across our CRM platform and updated regularly
  • Lead overall production and execution of email marketing campaigns in collaboration with our Email and CRM Manager and other Marketing team members.
  • Use internal resources to monitor, identify, and report on audiences and segment trends to drive lead generation, sales, retention, and engagement.
  • Work with internal creative services to create and manage an email content production pipeline.
  • Work with internal teams to ensure the overall quality of emails from a brand, technical and legal compliance perspective.
  • Improve email campaign performance through continuous A/B testing and measuring variables related to behaviors and customer journey.
  • Develop a set of email standards & processes, including the creation and management of template designs and calls-to-action to ensure consistency across departments and maximize performance.
  • Analyze and report on campaign performance and provide recommendations to drive engagement.
  • Ensure emails follow regional regulations, industry policies and best practices.
  • Proactively monitor and maintain IP reputation for all email marketing domains..
  • Maintaining and improving data management processes and accuracy.
What we're looking for :
  • A bachelors’ degree or equivalent work experience;
  • 2-3 years’ work experience as an Email Marketing Coordinator;
  • Hands on experience with content management (CMS) and customer relationship management (CRM) systems;
  • Strong data analysis and reporting skills
  • Project and time management skills
  • Attention to detail
  • Strong data analysis and reporting skills
  • Initiative and a quick response to change with a positive attitude
  • The ability to work well under tight deadlines and across multiple teams
  • Interest in the videogame industry
Joining Behaviour means being part of a company that believes in equity and diversity. We base all employment decisions on merit, qualifications, and competence. We will never discriminate on the grounds of national or ethnic origin, health, religion, age, sex, sexual orientation, gender identity or expression or disability. The masculine is used without any discrimination and for the sole purpose of lightening the text.
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About Behaviour Interactive
Celebrating its 30th year, and with more than 1,000 full-time employees, the studio has enjoyed immense success with its original IP Dead by Daylight, which now has more than 50 million players around the world and across all platforms. Behaviour holds co-developer credits for some of the gaming industry’s largest titles (such as Assassin’s Creed, Gears 5, Call of Duty and Tony Hawk Pro Skater 1 & 2) and developed an unparalleled, award-winning culture within the gaming industry. Winner of Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards and listed as one of the Best Places To Work – Canada by GamesIndustry.biz in 2021, Behaviour is a leading development studio, cultivating career growth and talent development within the gaming industry. Behaviour counts among its partners some of the world’s most renowned brands, including Microsoft, Sony, EA, Warner, 2K and many more.
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