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Behaviour™ Interactive Appoints David Reid as Chief Marketing Officer

Behaviour signals expansion in self-publishing with appointment of its first CMO

Montreal, Canada — March 3, 2020 — Canada’s premier independent game developer Behaviour Interactive today announced it has recruited industry veteran David Reid as the company’s first Chief Marketing Officer. Reid brings decades of experience in video game marketing and publishing to the studio as it prepares for a new era in the company’s history, spearheading its own IPs and actively expanding its work-for-hire business. 

“Joining Behaviour now is a rare opportunity,” said David Reid. “The company has a tremendous pedigree built on decades of success, a global hit and leadership in asymmetric games with Dead by Daylight, and a portfolio of titles poised for even greater success in the years ahead. Behaviour has been the industry’s best kept secret for years, and I’m eager to help bring the studio the recognition it deserves.” 

Reid’s industry track record includes leading Microsoft’s marketing efforts for the release of Xbox 360 as Director of Platform Marketing, growing RIFT from zero to $100 million in just nine months as Senior Vice President Publishing at Trion Worlds, and driving the critically acclaimed MMO EVE Online beyond 500,000 subscribers as CMO and Executive Producer at CCP Games. This talent for taking platforms and games to the head of their class is now being applied to Dead by Daylight and Behaviour’s growing roster of original titles. 

” Behaviour has helped create some of the industry’s most iconic games over the past 28 years,” said Remi Racine, Behaviour’s CEO and Executive Producer. “Now the time has come for us to put Behaviour forward, expanding our library of original games and self-publishing capabilities alongside growing our top-tier services businesses. David’s appointment is an important step in our ambitious plans, and we are excited about what the future holds.” 

About Behaviour™ Interactive  
Behaviour Interactive, Canada’s largest independent game developer and publisher, was founded in 1992. The company boasts over 600 employees in its Montreal studio and more than 200 million downloads. With its award-winning original IP Dead by Daylight™ and the upcoming strategy RPG Game of Thrones Beyond the Wall™, Behaviour continues to grow as a leading global developer. Behaviour counts amongst its partners some of the world’s most renowned brands including Activision, Microsoft, Nintendo, Sony, Ubisoft and many more. For more information visit:

Media Contact

Behaviour™ Interactive
Michael Brown, Vicarious PR