MONTREAL, CANADA, September 27, 2013 – This year, Behaviour made a commitment to raise funds for the Montreal Children’s Hospital through the Superhero Campaign!
Why the Montreal Children’s Hospital? According to an internal study, child healthcare is a cause that really matters to our employees. At the Montreal Children’s Hospital, care is centered on the child and the family; they have one of the busiest Emergency Departments in North America. The choice therefore, was obvious for Behaviour!
Why a Superhero campaign? Have you ever seen a kid fighting against disease? Most of the time, they show amazing courage and bravery: they surpass themselves; they are much stronger than we would imagine, and they are the ones who reassure us … they are, in a way, superheroes themselves!
Our employees proved that they can also be superheroes, and this was demonstrated by their generosity and participation in the campaign. In fact, they raised $5,010 throughout this summer campaign. Bake sales, the Valleyfield Triathlon and a “Bring your dog to work day” helped make a success of this campaign.